Wordmark signature
The simplest version: a blue s with the red signature dot. Closest to the current wordmark.
Design manual
How slovaci.at should feel.
A warm home away from home for Slovaks in Austria: familiar, human, quietly proud, lively and welcoming.
← Späť na slovaci.atThe promise
Blízko k sebe. Bližšie k tebe.
slovaci.at connects Slovaks in Austria with people, places, stories and opportunities to meet.
The experience should answer one emotional question: “Can I see myself here?”
Visual language
Warmth, energy, restraint.
Warm ivory
#faf7f0The feeling of paper, home and welcome
Deep blue
#244b88Trust, identity and confident action
Restrained red
#b94740Human energy, emphasis and connection
Dark ink
#242e3eReadable, grounded headlines
Cool blue-gray
#eef1f5A calm utility space for the footer
Typography
Bricolage Grotesque gives headlines a chunky, playful personality. Keep navigation and utility text in a friendly, highly readable sans-serif. The contrast should feel expressive in the hero and calm everywhere else.
Logo exploration
One mark, three directions.
Suggested next step
Open circle
The red ring keeps the original signature while the blue s stays calm and readable. Best fit for the redesign.
Community badge
A confident blue circle with the red dot. Strong at small sizes, but slightly more app-like.
Brand principles
Design the feeling first.
Make people feel at home
slovaci.at should feel like a friendly place to arrive—not an official institution. Use warmth, breathing room and familiar language before adding more information.
Be quietly proud
Use Slovak-inspired blue and red with restraint. The design may carry identity without becoming a flag, a souvenir shop or a formal government portal.
Keep the community alive
The page should feel active and social. Let words move, let windows light up, and make events feel like invitations to meet real people.
Speak like a person
Prefer short, warm sentences over institutional explanations. Invite people in. Avoid jargon, overpromising and language that makes newcomers feel like outsiders.
The central message
One sentence, many ways to belong.
The red dot comes before the changing word, echoing the wordmark slovaci.at. There is no trailing punctuation after the rotating ending.
Page experience
A place to arrive, explore and meet.
Header
Keep the navigation simple: slovaci.at, Podujatia, Inzercia and Vstup. The blue wordmark is the anchor; the single red dot is its small human signature.
Hero
Lead with “Blízko k sebe. Bližšie k tebe.” and the living sentence “Doma je tam, kde [token]”. The changing ending should feel like different people completing the same thought.
Vienna and belonging
Use hand-drawn Viennese rooftops and Stephansdom as a place people can recognize. Routes and glowing windows suggest that everyone arrives by a different path and finds connection in the same city.
Events
Make the next opportunity to meet obvious. Show dates, places, people and registration status. “Stretnime sa.” should feel like a genuine invitation, not an agenda.
Footer
Close with a calm portal-like overview: newsletter, classifieds, links, articles, associations, members and social media. Useful, structured and quiet.
Content voice
Warm, direct, inviting.
Use
„Spoznaj ľudí. Zdieľaj zážitky. Doma v Rakúsku.“
„Stretnime sa.“
„Spoznávaj“
Avoid
Long institutional explanations.
Cold calls to action and insider language.
Overloaded pages, generic stock imagery and decorative noise.
Quick rules
If in doubt, make it more human.
- Choose clarity over decoration.
- Choose invitation over instruction.
- Choose community over corporate polish.
- Choose one strong gesture over many small effects.
- Always check the experience at 360px.